Lynn Pressman oversaw the signing of baseball star Roger Maris to promote the company's Big League Action Baseball, and later signed Tom Seaver of the New York Mets and Carl Yastrzemski of the Boston Red Sox to represent the product. A series of items were licensed from Walt Disney Productions, starting after the debut of The Mickey Mouse Club television series in 1955.

The 1950s brought the Doctor Bag, designed to help children feel more comfortable with visits to the doctor, which was followed by a Nurse Bag and corresponding Ken and Barbie versions licensed in 1962. As Jack Pressman's health deteriorated, she took a greater role in the operation of the firm, and served as its president following his death in 1959. He reincorporated later that year as Pressman Toy Company and brought in his wife, Lynn Pressman (née Raymond), who had held senior positions in New York City department stores, as the new company's executive vice president. After the release of Walt Disney's first full-length animated feature Snow White and the Seven Dwarfs in 1937, Pressman released a series of Snow White toys based on the film. The company was an innovator in licensing games and toys from popular media, such as the Little Orphan Annie and Dick Tracy comic strips. One of the company's first hits was Chinese checkers, a game that Pressman acquired the rights to in 1928 after spotting the game on a trip to Colorado, and first marketed as 'Hop Ching Checkers'. The company was founded in 1922 by Jack Pressman, who brought in Max Eibitz as a partner in 1925, with Pressman doing sales and Eibitz managing the firm's Brooklyn factory. Founded in 1922 by Jack Pressman, it currently focuses on family games and licensed products.

Pressman Toy Corporation is a toy manufacturer based in Richardson, Texas. Two boys playing 'Hop Ching Checkers' (Chinese checkers) at a summer camp, Montreal, July 1942

Wheel of fortune bingo board game